Sunday, March 2, 2008

How to Become Famous Hasn't Changed

The seemingly revolutionary way that Colonel Parker, Elvis' manager, used to make him a star is the same manner that most stars use to become famous today. He first decided to promote Elvis' sexuality. Elvis' infamous gyrating of the hips was considered dirty and some cities banned his dancing and performances. He was seen as a player and knew that a relationship would be detrimental to his image, and ultimately his career. Many stars today capitalize on their sexuality to become famous. For example, Paris Hilton first became famous because of her leaked sex tape. Additionally, many stars today give the impression that they do not want to settle down or have a serious relationship when they are always seen at clubs with different people and are romantically/sexually linked to many others. Many singers dance a lot more sexually than Elvis' gyrating hips-- Elvis seems modest compared to many stars today! Next, Elvis' manager started a new business/Elvis brand name. They sold different kinds of Elvis merchandise. This is still prevalent today where countless stars, including Britney Spears, Hilary Duff, Paris Hilton, Jennifer Lopez, etc. have made their own perfume lines. Many have also made clothing lines and sold other merchandise. The way Elvis became famous in the 1950s is still the same way that many stars today become famous. The sexuality is much more extreme today but it is based on the same idea.

2 comments:

Deirdreh said...

wow, this is really interesting! i wonder if the 1950s was the first time, because during the revolutionary war the Americans started making their own clothes to promote America, so i guess that could be similar to what happened with Elvis, but i guess with him is was more sexually oriented

Caitlyn S said...

Yeah I hadn't considered the promotional items thing, like his lipstick back then vs. perfume nowadays. They really milk whatever they can. Or their publicists/managers do.